Hoka Bondi 9
We partnered with HOKA to help launch the Bondi 9, the latest iteration of their most cushioned franchise. A global campaign grounded in movement, community, and the quiet joy of every step.
Through close collaboration with HOKA’s creative team, we developed and delivered a full 360° campaign—built to extend the Fly Human Fly narrative and remind the world: We Are All Born to Fly. Directed by Grant Spanier and captured by Cameron Strand, the work balances product and humanity, showing runners in motion and in connection.
The Bondi 9-Week Challenge
For those elevated achievers taking on new goals and resolutions. A challenge that meets runners where they are and pushes them further. And a motion design toolkit to carry it worldwide.
Process
