SlipSpeed Mega is the shoe with two modes. The same could be said of this campaign, which featured two Mega athletes in NFL star Zay Flowers and IFAF World Champion Diana Flores. AI played a heavy role in the aesthetic as each athlete received a bespoke collection of backgrounds that represented their journeys as an athlete. The convertible style design heavily influenced the motion language as we experimented with morphing and shape-shifting. The campaign continued to build on Under Armour's commitment to supporting the lifestyle of the varsity athlete in whatever mode they need to be.
DIANA FLORES
→ 3
ZAY FLOWERS
→ 3
Credits
Client
Sr. Global Creative Director Alex Bardoff
Sr. Manager, Global Brand Marketing Operations Eleni Polites
Senior Creative Lead Elena Howland
Global Basketball Brand Marketing Jay Shemensk
Producer Lydia Richards
Creative Lead - Content Joe Nolan
Sr. Global Creative Director, Content James Michelfelder
Director, Global Marketing Operations - Agency Partnerships Kevin Fitzgerald
LOS YORK
Founder & Chief Catalyst Seth Epstein
Managing Director Melina Osornio
Executive Creative Director Scott Hidinger
Head of Production Tita Poe
EP, Brand Partner Jamie Samuel
Sr. Producer Shawn Kelley
Director & Creative Director Serge Kirsanov
Director of Photography Diana Matos
Live Action Head of Production Earl McDaniel
Lead Designer & Associate Creative Director Radu Pose
Design & Animation Greg Fisk
Design Eddie Bong, Sasha Chertok
3D Design Fifi Lachimia
Sr. Animator Dakota Hopkins, Matt Barretto, Vincent Raineri
Animator Ha Eun Chang
Associate Producer Laura Garcia Lopez
Lead Editor Ryan Delk
Editor Chip Sneed
Line Producer Patty Simonetta
Copywriter Andrew Smart, Madeleine Mogul
Colorist Rick Wilson
Original Music Composition Gramercy Post – Audio Mix Jaylien Wesley