Motorola RAZR

Approach

We teamed up once again with our friends at Motorola to conceptualize, design & direct their latest RAZR 2024 Global Campaign.

Every aspect of the campaign elevates the iconicity of this ultra-powerful foldable device, which is celebrating the 20th anniversary of the original launch.

AI Photography Inspired by the Moto Razr

The full 2024 RAZR color lineup—every detail crafted to reflect and celebrate each shade. Notably Hot Pink, which pays homage to Paris Hilton’s early 2000s look.

Out of Home Posters

Motorola Razr+ Social Shorts

This 15-second social short series highlights the unique design and versatility of the Motorola Razr through inventive filmmaking, match cuts, stop motion, and high-energy editing.