LOS YORK ® × Duracell

Duracell Scream (Williams F1 Racing)

Campaign Development,Creative Direction,Design,CG,VFX,Editorial,Social Content,Digital Content

The campaign for Duracell AA batteries highlights the Williams Racing Formula 1 team in 30- and 15-second spots for TV, cinema, and digital. It features the Williams FW45 Race Car reaching speeds of 200 mph, with imagery that merges live footage and 3D graphics created using Unreal Engine by Los York and Impossible Objects. This high-octane fusion celebrates Duracell's PowerBoost technology and the batteries' unmatched performance.

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CCO Seth Epstein

Managing Director Melina Osornio

Creative Director, Director Ergin Kuke

CG Director, Lead Editor Miles Cable

Assistant editor Mitch Marin

Sr. Producer Brandon Stevenson

Associate Producer Jake Hibler

Production Coordinator Kyjahana Irizarry

VFX / Design Piero Desopo

Partner Studio (Unreal engine) Impossible Objects

SVP Group Creative Director Kyle Arango

Producer Sam Reinstein

Associate Creative Director Kevin O’Connell

Sr Art Director Luke Ulery

Colorist (Company 3) Ty Roth

Dodge The Most Dodge Dodge