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LOS YORK ® × Duracell
Duracell Scream (Williams F1 Racing)
The campaign for Duracell AA batteries highlights the Williams Racing Formula 1 team in 30- and 15-second spots for TV, cinema, and digital. It features the Williams FW45 Race Car reaching speeds of 200 mph, with imagery that merges live footage and 3D graphics created using Unreal Engine by Los York and Impossible Objects. This high-octane fusion celebrates Duracell's PowerBoost technology and the batteries' unmatched performance.
