Dodge The Most Dodge Dodge

We partnered with Dodge to create a Super Bowl campaign for their final edition of the Dodge Demon, the Demon D170. Our line, "the most Dodge Dodge in the history of Dodge," became the campaign's signature, positioning the car as the ultimate embodiment of Dodge’s legacy. Highlighting the fastest production car ever made, the campaign celebrated Dodge’s fearless ethos through a narrative featuring historic controversies, archival footage, and a dramatic Las Vegas premiere. The campaign celebrated Dodge’s fearless, high-performance ethos through a narrative that drew on historic controversies and archival footage, emphasizing its rebellious spirit and revered presence in pop culture. The film premiered in Las Vegas, where the car was transported by military helicopter, capturing both the brand’s legacy and its audacious character.