LOS YORK ® × Cadillac

Cadillac Sound of Arrival

Campaign Development,Creative Direction,Digital Content,Editorial,Social Content,VFX

LOS YORK collaborated with Leo Burnett on this historic campaign for the new Cadillac Escalade, directed by Jackson Tisi. The spot stars the iconic RZA of Wu-Tang Clan, and features an orchestral version of their song CREAM, specially recorded to score this campaign.

Credits

Client — Cadillac

Associate Director, Content Marketing Benjamin Haynes

Senior Manager, Brand, Multi-Cultural, Cross Vehicle Strategy and Execution Jess Mangiapane

Assistant Manager, Cross-Carline Creative Execution Sarah McRae

Product Marketing Rose Pawlowski

Product Marketing Michael Myczkowiak

Client — Leo Burnett

Executive Creative Director Robert Clifton

EVP/Director of Creative Operations Tony Booth

Creative Director, Copy Scott Durday

Creative Director, Art Justin Jamison

Social Copywriter Cara Hanson

Senior Integrated Producer Susan Rabaut

Content Maker, Associate Producer Nico Poalillo

Creative Director, Art Director Steve Kerry

SVP Group Account Director Brian Phelps

Management Supervisor Craig Florek

Supervisor, Product Information Winnie Wilson

LOS YORK

CCO Seth Epstein

Executive Producer Studio Melina Osornio

Executive Producer Films Leticia Gurjao

Head of Production Mariel Sands

Chief Financial Officer Melissa Redondo

Resource Manager Jade Fuller

LOS YORK — Post Production Team

Creative Director Ergin Kuke

Executive Producer Studio Melina Osornio

Sr. Post Producer Julia Torchine

Design & Animation Dorian Gourg, Mark Thorsen, Renato Marques, Manuel Martin, Cisco Torres, Aaron Knapp

Compositors Dorian Gourg, Mark Thorsen, Renato Marques, Manuel Martin, Cisco Torres

Sound Design Raphaël Ajuelos

LOS YORK — Live Action Team

Director Jackson Tisi

Executive Producer Films Leticia Gurjao

Director of Photography Kai Saul

Line Producer Chris Palladino

Production Designer Liz Toonkel

Vendor — Yessian

Producer/Mixer/Engineer Gerard Smerek

Sr. Sound Designer / Mixer Jeff Dittenber

Vendor — Cosmo Street

Editor Mark Potter

Assistant Editors Ryan Hennessy & Taylor Morano

Head of Production Anne Lai

Vendor — Company 3 LA

Colorist Parker Jarvie

Color Executive Producer Ashley McKim

Color Producer Blake Rice

Disciplines

Campaign Development
Creative Direction
Digital Content
Editorial
Social Content
VFX

Hennessy Game Never Stops