Amazon Kindle

Overview

In close collaboration with Amazon, we were asked to create a one minute film showcasing the latest 2025 Kindle releases for the DBS Launch Event. The film blends live action and CGI to deliver a clear and engaging product reveal.

Process

Our process began with scripting and early ideation to build a strong narrative that moves naturally from live action into CGI. The initial creative direction centered on the tagline “Where ideas bloom, led us to explore a range of floral inspired visuals and motion styles that helped bridge both worlds. As the work evolved, the concept shifted and we quickly pivoted toward building a more grounded but still magical café environment as the film’s final setting. We focused on creating a tactile, ASMR-driven moment through tight macro close-ups of components coming together, paired with precise sound design. The result was a fully immersive experience designed to land powerfully in the live event setting.

Product Styleframes

Floral Exploration

Outcome

We created a film that introduces the latest products through a refined, atmospheric visual language, with subtle references to past campaigns. Carefully crafted sound design and visuals work together to create an immersive reveal for this year’s event.