Introducing the Next Generation of Amazon Echo

In close collaboration with Amazon, our studio created a launch film showcasing the latest Amazon Echo lineup for the 2025 DBS Launch Event. Designed for a live audience, the film introduces this year’s newest Echo products through a focused and immersive visual experience. Alongside the main film, we also produced a series of 15 second product videos tailored for Amazon’s product pages.

The main film explores the evolution of the Echo family, highlighting Echo Dot, Echo Studio, and Echo Show. Early ideation and scripting centered on how each product’s core components could transform and assemble on screen, reinforcing the sense of refinement and newness across the lineup.

To elevate the reveal, the film leans into a tactile, ASMR inspired approach. Tight macro close ups capture parts coming together with precision, paired with carefully synchronized sound design. These moments were crafted to feel both satisfying and immersive, amplifying the impact of the live event experience.

Running in parallel, the 15 second product videos distilled the essence of the main film into concise feature driven narratives. Each short focused on the defining qualities of an individual product, creating clear and engaging content optimized for Amazon’s web platform.

The final body of work highlights the engineering and craftsmanship behind the new Echo products, combining purposeful storytelling, seamless transitions, detailed textures, and sound design to deliver a launch that feels considered, modern, and distinctly Amazon.

About the Project
This launch campaign was created for Amazon’s 2025 DBS Launch Event and includes a hero launch film and supporting product videos introducing the latest Echo devices across live event and digital touchpoints.