Ad Council

Tear the Paper Ceiling

Client

Ad Council

Disciplines

Live Action
Design
Post Production

In this campaign for Ogilvy and Ad Council, Los York director Gabriel Novis shed light on “the paper ceiling” – highly qualified job candidates who are turned down due to a lack of formal education or resume credentials. The final film takes us on a journey of emotions, effectively inspiring and ultimately empowering the audience to create necessary change in the workforce.

Design Explorations

Los York Team:

Executive Creative Director: Scott Hidinger

Managing Director: Melina Osornio

Executive Producer, Live Action: Leticia Gurjao

Executive Producer, Creative & Post: Eric Zapakin

Head of Production: Earl McDaniel

Line Producer: Russell Katzman

DP: Jeremy Snell

Senior Producer: David Thomas

Media Manager: Rod Thomas

Creative Director: Michael Shaeffer

Director: Gabriel Novis

Editor: Mah Ferraz (Cut+Run)

Assistant Editor: Andy Koeger

Designer: Sebastian Onufszak

Designer: Christian Palma

Designer: Bryan Lee

Designer: Elena Sáenz de la Torre Loras

2D Animator: Richard Lampasone

2D Animator: Brian Hwang

2D Animator: Milo sa Colorado

Sound Design & Mix: Raphaël Ajuelos

Color: Kath Raisch (Company 3)

Roto & Paint: Rotomaker

Agency Team:

Agency – Ogilvy NY

Account Director: Nina Follman

Agency Producer: Jessica Ryle

Senior Copywriter: Gillian Goodman

Senior Art Director: Grace Donahue

VP Group Campaign Director: Dzu Bui

Campaign Director: Mary Zost

VP of Marketing & Comms: Will Villota

Executive Director: Jonathan Gibson

Group Creative Director: Andrea Messer