Under Armour

PTH: Justin Jefferson

Client

Under Armour

Disciplines

Animation
Creative
Design
GFX

Leveraging the success of the "Protect This House" campaign, we crafted distinct graphic packages for Under Armour’s top-tier athletes, starting with NFL superstar Justin Jefferson. Our mission was to capture Justin's unique traits—his electrifying field presence, dynamic gameplay, distinctive style, and love for music—and distill them into a unified visual identity.

UNDER ARMOUR:
  • Creative Director, The Americas: Nathaniel Grundhauser
  • Global Creative Director: Alex Bardoff
  • Senior Campaign Manager, The Americas: Shari Roberts
LOS YORK:
  • Founder/ Chief Catalyst/ Director: Seth Epstein
  • Executive Creative Director: Scott Hidinger
  • Managing Director: Melina Osornio-Andrade
  • Art Director: Radu Pose
  • Director, Brant Partner: Rachael Ehrlich
  • Producer: Rachael Ehrlich
  • Designer / Animator: Ha Eun Chang
  • System Engineer: Rod Thomas