NBA 2k21

Everything is Dame

Client

NBA 2k21

Disciplines

Live Action
Direction
Production
Design
Animation
VFX
Editorial
Social Content
Digital Content

Damian Lillard took over the airwaves in this mixed media campaign for NBA 2K. Los York collaborated with Anomaly to pull of the impossible - execute from start to finish in 19 days, including filming Damian Lillard in Portland during Covid-19. The campaign shows how Los York’s end-to-end workstream can create efficiencies — and some might even say miracles.

Behind the scenes

We filmed in Portland in July, at the height of the protests for Black Lives. Walking through city streets quieted by the Covid pandemic, Director Seth Epstein encountered expressions of the movement, captured below.

Los York
Director: Seth Epstein
CD: Josh Kopeika
Producer: Brian Keegan
Finishing & VFX: Josh Bolin
Editor: J McConville
Animator & Compositor: Matt Lawless
Designers: Mike Tello, Eddie Bong
Cel Designer: Nick lluzanda
Cel Animation: Yino Huan

Agency
Anomaly
Senior Producer: Bronwen Lonsdale
Associate Creatives Directors: Turan Tuluy, Dylan Ostrow
Account Director: Michael Reardon
Account Executive: Daralyn Kee Chong