Whoop

Journey to the Green

Client

Whoop

Disciplines

Live Action
Direction
Production
Editorial
Design
Animation

We helped WHOOP take their personalized fitness tracker to the Green with this rhythmic mixed-media campaign, directed by Jackson Tisi and produced by Los York Studio. We took the ultimate spectator sport, and turned the focus inward. Showing what it means to 'know yourself' in the world of professional golf.

CLIENT
Whoop
Senior Art Director: Ursula Nickerson
Multimedia Designer: Zack McCabe
LOS YORK LIVE ACTION
Director: Jackson Tisi
Executive Producer: Leticia Gurjao
Director of Photography: Aiden Ulrich
Line Producer: Russell Katzman
Production Designer: Belinda Scott
LOS YORK POST TEAM
Founder / Owner / ECD: Seth Epstein
Executive Producer: Melina Osornio
Head of Production: Mariel Sands
Creative Director: Marc Smith
Director: Jackson Tisi
Producer: BK
Editor: Emma Blackman
2D Animation/Design: Ha Eun
Colorist: Alexia Salingaros (Ancillary Post)
Mix: Stephen Dickson (Noise Box Creative)