23andMe

Hero Gene

Client

23andMe

Disciplines

Creative
Design
Editorial
Live Action

23andMe are on a new mission to reposition the brand as a leader in the health space. We focused on the power of real customer stories through the idea of the “Hero Gene.” That powerful piece of genetic code that can unlock facts about your health, and more importantly, your future. We started filming remote customer interviews to explore their personal experiences & backed them with photos and videos of their life. We also developed a brand-centric motion design language to anchor the campaign aesthetic. Our end-to-end process, from creative concept to completed execution, allowed us to go from kickoff to air in under two months.

Design Explorations

23andMe

 

Brand & Marketing

Tracy Keim, Chief Brand Officer

Jon Ward, Chief Marketing Officer

Katie Watson, VP Communications

Noam Eilam, Senior Manager II, Brand Marketing

Kelly Gardenhire, Senior Marketing Manager

Shana Ryan, Senior Manager, Business Operations

Julie Davidson, Team Administrator

Beau Unruh, Creative Lead

Sarah Paulhus, Designer

Kelly Newby, Story Producer

Kris Homsher, Freelance Senior Producer

 

Digital

Tori Moore, Social Media Manager

Daniel Leal, Social Content Producer

 

Creative Production Company

LOS YORK

Seth Epstein, CCO

Scott Hidinger, ECD

Melina Osornio-Andrade, MD

Rachael Ehrlich, Brand Partner 

Jake Hibler, Senior Producer

Laura Pol, ACD/Design

Rod Thomas, IT 

Patrick Clorieux, Copywriter 

Katy Ortega, Copywriter 

Radu Pose, Designer

Florencia Lorea, Designer / Animator 

Juliana Martins, Designer / Animator 

Ha Eun Chang, Designer / Animator 

Stênio Rodrigues, Animator

Josh Hegard, Editor

Andy Koeger, Assistant Editor 

 

Telecine

Apache

Taylor Black, Colorist 

LaRue Anderson, Executive Producer 

Stephanie Schaldenbrand, Head of Production

Christina Caldwell, Producer

Music 

Good Ear Music – Music Supervisor

JIMEK – Radzimir Dębski

Sound Design 

Josh Hegard 

Zac Fisher

 

Sound Mix

Lime

Zac Fisher, Mixer  

Susie Boyajan. Executive Producer

Klaudia Bennett, Assist