Remy Martin

Ground’s Melody

Client

Remy Martin

Disciplines

Live Action
Direction
Production
Editorial
VFX

FRED & FARID approached Los York director Jackson Tisi to craft a campaign for Rémy Martin that mirrored the excellence of its subject matter: music and cognac. Real, high-quality ingredients, with a touch of magic. Each film focuses on the stories of Rémy Martin and Grammy award nominee 6lack, utilizing a range of tools from large format digital to film, and defying the expected with moments of surreal visual magic.

Episode One highlights the vibrant pulse of 6LACK’s hometown of Atlanta and its impact on musical artists. The second Episode is a tribute to the Los Angeles community, an equally unique “ground” that has fostered musical excellence for generations.

The campaign aired during Music's Biggest Night, during the 63rd Annual Grammy Awards, to the tune of 7.88 Million viewers. Episode One and Two live digitally across Rèmy Martin's website and social media channels.

Client

Agency – Fred & Farid

ECD: Laurent Leccia

Producer: Tennille Teague

 

Los York Team

Chief Creative Officer: Seth Epstein

Executive Producers: Melina Osornio-Andrade, Leticia Gurjao

Head of Production: Mariel Sands

Producer: Lindsey Riddle

Resource Manager: Jade Fuller

Editor: Josh Hegard

Assist Editor: Garrett McDonald

Colorist: Parker Jarvie

Mixer: Billy Stein

 

Live Action Team:

Director: Jackson Tisi

Line Producer: Scott Ludden

DP (Atlanta): Danyal Niazi

DP (LA): Aiden Ulrich