Select

Get Up Here

Client

Select

Disciplines

Creative
Design
Live Action

In partnership with Select, LOS YORK created the "Get Up Here" campaign. Anchored by an anthemic brand film and comprehensive 360 rebrand revolutionized cannabis culture. This vibrant voice discards outdated stereotypes in favor of a refreshing, socially engaging attitude of a new generation. The film premiered at Will Ferrell’s "Best Night of Your Life" event at The Greek Theater in Los Angeles and was just part of a larger campaign that included product films, OOH, and digital and print executions. The voice of design was also a shift from the stereotypical depiction of cannabis to a more dynamic and inclusive narrative.

Clients
Sr. Director, Brand Creative – Kenny Barela
Executive Vice President Marketing – Kate Lynch
Vice President, Brand Marketing – Sydney Chernish
Creative Consultant – Anne Marie Dacyshyn
Sr. Project Manager – Zach Granowitz
Associate Brand Manager – Marlee Glassberg

LOS YORK:
ECD – Scott Hidinger
CCO: Seth Epstein
Managing Director: Melina Osornio- Andrade
EP, Brand Partner – Rachael Ehrlich
Creative Director, Copy – Simon Philion
Creative Director, Art – Nicole Karalekas
Post Creative Director, Art – Eric Del Greco
Senior Producer: Marcela Ferrari
Production Coordinator – Tara Seewack
ACD/Design – Laura Pol
Animation – Ha Eun Chang
Design – Radu Pose, Shane Robertson, Paul Goldsmith, Nick Barclay, Kayla Norris
Sound – Assemble Sound LLC
Editorial – Ethos Studios

Los York Live Action Team
Director: Nico Poalillo
Executive Producer: Leticia Gurjao
Head of Production: Earl McDaniel
Line Producer: Matt Rudge
DP: Jeff Sukes

Post Production
Handled by Los York