Nike

Force of Nature

Client

Nike

Disciplines

Experiential
Live Action
Direction
Production

How do you get consumers to trial the new Nike Free running shoes on the most beautiful roads in the world without leaving Niketown?

The Solution:

You bring those roads to them. Powered by content shot on 3 continents and eight locations around the world, a 28' x 11' LED screen displayed an immersive outdoor running experience in downtown Manhattan.

The multiple daily 50-minute treadmill classes booked up in 6 minutes. Participants trialled the shoes on strategically-positioned treadmills, while visuals transcended the physical space and immersed runners in a realistic experience of running on epic roads, while never leaving the heart of NYC.