Force of Nature
You bring those roads to them. Powered by content shot on 3 continents and eight locations around the world, a 28' x 11' LED screen displayed an immersive outdoor running experience in downtown Manhattan.
The multiple daily 50-minute treadmill classes booked up in 6 minutes. Participants trialled the shoes on strategically-positioned treadmills, while visuals transcended the physical space and immersed runners in a realistic experience of running on epic roads, while never leaving the heart of NYC.