Motorola

Edge+ (2021)

Client

Motorola

Disciplines

Strategy
Campaign Development
Design
Animation
CG / 3D
Out-of-Home
Social Content
Digital Content
Photography
Wallpapers
Ringtones

This campaign is Los York’s answer to the question, what’s the smartest way to position a flagship device in a marketplace dominated by Apple and Samsung? We developed a visceral campaign that paired attitude with capability around the core idea that the Moto Edge was superior in every category. Absolute Everything.

THE ASK

Motorola built a flagship that outpaced anything else in the market. Named the Edge for it’s endless edge display and aggressive styling, Los York was tasked with positioning and launching the phone globally.

OUR ANSWER

We developed the device positioning and identity, the 360 campaign delivering TV, print, digital, social, in store visuals as well as designing the phone’s wallpaper all the way down to the ringtone and start up screens.