Bai

Bai Boost

Client

Bai

Disciplines

Live Action
Post Production
Editorial
VFX
Design
CG Animation

Los York partnered with Deutsch LA and captured the effervescent energy of social media star Donté Colley in this dynamic campaign for Bai Water. Using Donté's signature dance moves to transform his world into a fruit filled playground, director Seth Epstein crafted the visually dynamic and slightly surreal series of mixed media spots from end to end. 

LOS YORK

Seth Epstein – Chief Creative Officer, Director
Ergin Kuke – Co-Director, VFX Lead
Melina Osornio-Andrade – EP, Studio
Leticia Gurjao – EP, Live Action
Trevor Allen – Line Producer
Vineshh Vickinadas – Live Action VFX Supervisor
Mariel Sands – Head of Production
David Thomas – Senior Producer
Emma Hyman – Post-Production Coordinator
Jade Fuller – Talent Manager
Parker Wilson – Editor
Emma Blackman – Assistant Editor, Pre-Viz Colorist
Manuel Martin – 3D Generalist
Mark Thorsen – 3D Generalist
Sarah Kim – 3D Generalist
Renato – Designer
Peiter Hergert – Designer
Danny Lebica – 3D Generalist

DEUTSCH LA

Ryan Lehr – EVP, Executive Creative Director
Mike Frank – SVP, Creative Director
Megan Meloth – SVP, Executive Producer
Sarah Weinstein-Bacal – Producer

EXTERNAL SUPPORT

Rotomaker – Roto, Tracking, Paint
Jasper Yu and Kensuke Okabayashi (Famous Frames) – Storyboards
Mike Pethel – Colorist (Let’s Do This)
Arianna Pane (Apache) – Colorist
Lime – Sound Design & Mix