Luxury Card

A New Perspective

Client

Luxury Card

Disciplines

Campaign Development
Creative Direction
Design
Animation
VFX
Editorial
Social Content
Digital Content

Our Creative and Design Studios explored a new perspective on luxury with this elevated product film for Luxury Card. We showcased the brand's industry-leading vertical credit card in a powerful and stylish CG campaign — and showcased our ability to concept and execute cutting edge creative, end-to-end.

THE ASK

Focus our efforts on creating a single commercial concept for the vertical card redesign. In addition to communicating that Luxury Card is the first vertical metal card design in the market, we needed to let people know that Luxury Card is a better product with category leading benefits. Finally, we also announced the launch of the new app, which allows customers to connect with their concierge, 24 hours a day.

OUR ANSWER

A design-centric, CG-based commercial, that brings to life the vertical card and the Luxury Card brand. Giving us the ability to create a sense of materials, of weight and of sensation, and show exactly what makes the vertical card stand apart.