A New Perspective
Focus our efforts on creating a single commercial concept for the vertical card redesign. In addition to communicating that Luxury Card is the first vertical metal card design in the market, we needed to let people know that Luxury Card is a better product with category leading benefits. Finally, we also announced the launch of the new app, which allows customers to connect with their concierge, 24 hours a day.
A design-centric, CG-based commercial, that brings to life the vertical card and the Luxury Card brand. Giving us the ability to create a sense of materials, of weight and of sensation, and show exactly what makes the vertical card stand apart.