LOS YORK has been building its creative bonafides and capabilities consistently over the years, assembling a team of designers and creatives, producers, editors, animators and film directors who call themselves “nomads,” helping the company create global advertising campaigns as partners to the world’s best brands and agencies.
Originally from Argentina where he worked for many years with Ponce, the Buenos Aires affiliate of MullenLowe, and Madre Buenos Aires (aka Mother), Cabuli is a rising global talent whose work has been lionized at Cannes and is ubiquitous on street corners and in homes across US, LATAM, Asia and European markets.
His body of work includes Melting Icon, Pleasureverse, Miley’s Touch and Mozart by Magnum, to name just a few for Magnum. Cabuli helped Dove adapt Real Beauty to gamer culture in the Real Virtual Beauty campaign. For Axe, among many global campaigns, Cabuli promoted vaccinations as ‘super hot’ for guys looking to hookup, and placed pop-up ‘Axeination Centers’ next to vaccination centres.