SHOTS: Director Nico Poalillo signs with Los York
Multidisciplinary creative studio Los York welcomes director and creative maverick Nico Poalillo to their expanding roster of talented filmmakers.
Nico Poalillo’s versatile approach to filmmaking fuses visceral, gritty realism with modern, innovative storytelling. Hailing from California, Poalillo cut his teeth and honed his craft with esteemed agencies, including Publicis Groupe, McCann Worldgroup, Doner, Conscious Minds, and Leo Burnett. Poalillo draws upon his deep love for art history to inform his filmmaking, and he has studied communication and creative design at the University of Michigan and global business at Harvard Business School.
Poalillo’s experience as both agency creative and producer enable him to understand and bridge the unique perspectives of agency, client, and production company. Renowned for his highly collaborative process, he has helmed campaigns for global brands such as Cadillac, Marvel, Pepsi, Chevy, Nike, Logitech, Opendoor, FCA, Vodafone, and many more. In addition to commercial work, Poalillo has directed an eclectic set of music videos and films for artists including The Goo Goo Dolls, Anderson East, Almost Monday, Chloe Moriondo, and The Aces, and many others.
His recent film for Marvel and Allegheny Health Network, The Vitals, honored the dedicated nurses who were frontline heroes in the fight against COVID-19. Poignant and life-affirming, the docu-style film was recently recognized at the Effie, Clio, and D&AD Awards. Call Me Out, a campaign Poalillo helmed for Chevy that allows friends and family to remind drivers to keep their eyes on the road, was nominated for a Cannes Lion.
“As I director, I strive to build a seamless creative process that aligns the interests of all parties,” says Poalillo. “Los York is the perfect mix of vibrancy, innovation, and inspiration. I’m incredibly proud to call it my new home.”
“Nico is a rapidly emerging talent,” says Los York Studio Executive Producer Leticia Gurjao. “His finely attuned sense of story enables him to craft deeply resonant films that take the viewer on an unforgettable and thrilling journey.”