Building on the success of the "Protect This House" campaign, we created custom graphic packages for Under Armour's top athletes, starting with NFL star Justin Jefferson. Our goal was to capture Justin's unique traits—his on-field energy, dynamic play, style, and passion for music—and translate them into a cohesive visual identity.
Credits
Client: Under Armour
Creative Director (The Americas) Nathaniel Grundhauser
Global Creative Director Alex Bardoff
Senior Campaign Manager (The Americas) Shari Roberts