↰
LOS YORK ® × Select
Select Get Up Here
In partnership with Select, LOS YORK® launched the "Get Up Here" campaign, featuring an anthemic brand film and a comprehensive 360 rebrand where the voice of design was also a shift from the stereotypical depiction of cannabis to a more dynamic and inclusive narrative. This vibrant voice discards outdated stereotypes in favor of a refreshing, socially engaging attitude of a new generation.
The film premiered at Will Ferrell’s "Best Night of Your Life" event at The Greek Theater in Los Angeles and was part of a larger campaign that included product films, OOH, and digital and print executions.
