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LOS YORK ® × Scout Motors
Scout Motors American Garage
Approach
We partnered with Scout Motors Inc. to give their team a glimpse at the future of the brand – not just the vehicle, but the idea. Working closely with Scout’s creative and design leadership team, our task was to create a visual story that offered a look into where the brand is heading. Beyond the sheetmetal, this was about design, heritage, craft, and the values that have persisted over time.
Process
We began with ideation and scripting, exploring a variety of narrative styles designed not only to strike the right balance between the past and the future but also to capture the timeless spirit of the brand, as a partner for the adventure that is life. With renders from Scout’s in-house team, we brought the brand’s rich visual voice to life, weaving design and story together. Drawing on decades of content, design, and inspiration, we set out to create something that celebrates the brand’s legacy while moving it forward.
The Result
The film captures the spirit of the brand as the next-generation, go-anywhere, do-nearly-anything EV. Drawing on a rich history of content, design, and inspiration, it feels both nostalgic and future-forward.
