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LOS YORK ® × Logitech
Logitech Glimpses
Working closely with senior leadership, the LOS YORK team developed this film from the ground up in only three weeks. The intention was to capture the restless process of invention at the Logi G labs and provide the community with a glimpse into the future of product design and development.
As the film says, "You can’t have a breakthrough without breaking a few things," and the same was true for our team as well. That’s the essence of invention. It’s a process of building, breaking, and rebuilding again. It’s not always pretty, but it’s always necessary. We’re proud to have worked with Logitech to explore what’s next in gaming.
The concept of building and breaking is woven throughout, symbolizing the creative process. Every detail was carefully crafted to celebrate the meticulous engineering behind Logitech G’s innovations, while pushing the boundaries of what you’d typically expect in a tech campaign. The result is a dynamic, high-energy piece that captures the essence of exploration and invention.
The Process
Developmental Work
