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LOS YORK ® × Lenovo
Lenovo Lenovo Qira
OVERVIEW
In close collaboration with Lenovo, this project set out to capture two things: a landmark moment in AI from one of the industry's pioneers, and the compelling human stories that give their AI products real meaning. Brought together through a cohesive, UI-focused content suite.
PROCESS
The process began with a clear creative direction. By defining the typography, UI, color, motion language, writing, and personas that would shape the Qira brand, we built a solid foundation from which the launch film storyboard could grow. That storyboard was then realized as a dynamic, fluid animated film, elevated by a carefully considered audio. The film was then broken down into cutdowns and bespoke assets tailored for socials, Lenovo's website, and live events.
OUTCOME
An enticing series of films that promotes and elevates a new tool for everyday life, weaving together relevant use cases that transition seamlessly across platforms. A vibrant, colorful vision of what this technology can become on Lenovo hardware.
