LOS YORK ® × ESPN
ESPN One App One Tap
One App. One Tap.
For the ESPN "One App, One Tap" campaign, we delivered a spot that merged live action, design, and post-production in just a few weeks. By utilizing an LED wall and a bolt camera, we blended Shaboozy's vibrant narration with ESPN footage, capturing the frenetic energy of sports and showcasing the app's features with striking typography.
Our goal was to break the mold of previous campaigns. We blended broadcast sports footage, design elements, and type to highlight the app’s capabilities. Filming with an LED wall allowed us to incorporate ESPN branding and sports action with Shaboozy's lively personality.
We focused on creating a spot that was modular for easy updates. An LED wall, a bolt camera, Shaboozy, and post—all in a few weeks—from shoot to the NBA Finals.
Credits
Client
EVP, Creative Studio and Marketing Tina Thornton
VP, Brand Marketing Seth Ader
Sr. Director of Brand Marketing Alex Healy-Lucciola
Associate Director of Brand Marketing John Lobo
Associate Producer II Jon Little
Coordinator, Brand Marketing Lenny Washington
Agency
Executive Creative Director Sinan Dagl
Creative Director Robyn Tenenbaum
Senior Art Director Lauren Byers
Associate Creative Director Justin Cannon
Senior Producer Cade Wallace
Head of Strategy Jake Bayham
Associate Strategy Director Adrienne Johnson
Group Account Director, Sports and Entertainment Kyle Rodriguez
Account Supervisor Amanda Burtnett
Project Manager Kelsey Oium
Senior Business Affairs Manager Krista Horn
LOS YORK
DIRECTOR Seth Epstein, Dane Del Deo
MANAGING DIRECTOR Melina Osornio-Andrade
HEAD OF FILM Chris Abitbol
EXEC PRODUCER Leticia Gurjão
HEAD OF PRODUCTION Earl McDaniel
PRODUCER Trevor Allen
DP Cory Burmester
BOLT PROGRAMMER Chris Toth
GAFFER Tristan Moffat
KEY GRIP Marc Polanski
WARDROBE STYLIST Rebecca Blazak
MAKEUP Alma Diffie
EDITORIAL / POST PRODUCTION — Los York
EP, STUDIO Tita Poe
SENIOR POST PRODUCER Shawn Kelley
CREATIVE DIRECTOR Antar Walker
ASSOC. CREATIVE DIRECTOR Radu Pase
2D/3D DESIGN Dorian Gourg
EDITOR Peter Leininger, Alexi Romano
ASSIST. EDITOR Chip Sneed
2D ANIMATOR Jake Farmer, Ha Eun Chang
COMPOSITOR Scott Bartholomew, Christian Haberkern
COLORIST Matthew Schwab
MEDIA PROD. MANAGER Rod Thomas
MUSIC / SOUND DESIGN — ZELIG SOUND
EXEC PRODUCERS Aleah Morrison-Basu
SNR PRODUCER Breda Canning
CREATIVE DIRECTOR Matthew Wilcock
CREATIVE LEAD Connor Duin
COMPOSER Harry Smith
COMPOSER Joe Waters
Disciplines
- Creative Direction
- Design
- Digital Content
- Editorial
- Social Content
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