Delta Sustainability

The Challenge

Our task was to tell the story of Delta’s Sustainability efforts in a made-for-social format with the goal of attracting and inspiring the next generation of flyers through a collection of stories about the innovations, partnerships, and inventions that will change the way we fly. ✈️

Process

We know how it goes. Anything that looks and feels remotely like an ad is DOA. For this campaign we looked our our own feeds for inspiration. On trend voice and native production value was the starting point. From there, we crafted 7 unique story structures that allowed us to deliver critical progress updates in the form of infinitely watchable content, that was still on brand.

How'd We Do

This sustainability campaign has been heralded as the most successful social campaign in the brand’s history. And has impacted they way they show up in the space.

BTS