Amazon Echo

Overview

In close collaboration with Amazon, we were tasked to create a captivating launch film featuring this year’s latest Echo products at the 2025 DBS Launch Event. In addition to the main film, we were also tasked to create short 15s product videos that would appear on the product web pages.

Process

We began with quick ideation and scripting that explored the evolution of the Echo products, featuring the Echo Dot, Echo Studio and Echo Shows. We explored different ways to morph the key components of the products into the final forms to emphasize the newness of the products. We leaned into creating a captivating ASMR moment through tight macro closeups of parts coming together paired with synchronized sound design to create a fully immersive experience at the event.

Product Styleframes

Sound Waves

DPV

Simultaneously, we were capturing the essence of this main film, in short 15s snippets that focused on the main features per product to be featured on Amazon’s web pages.




Outcome

Our films captured the essence of the precise engineering ehind the new Echo products through a combination of compelling story telling, satisfying transitions and sound design, and detailed textures.