HOKA Delivers a Distinctly Different Ride with the Bondi 9 Launch

Campaign by Los York Highlights the Latest Version of HOKA’s Iconic Daily Trainer

LOS YORK, the innovative independent creative studio, has teamed up with leading performance footwear and apparel brand HOKA to launch a global campaign that encourages consumers to ‘move their feet’ and experience the latest version of HOKA’s ultra-cushioned, fan-favorite model – the Bondi 9.

The campaign captures runners at their most connected – in motion, in community, and supported by the steady comfort of the Bondi 9, which propels them forward. Through a blend of product and community perspectives, the campaign emphasizes the Bondi 9’s dedication to helping runners of all levels conquer their daily miles.

“We’re absolutely thrilled to partner with HOKA on this project,” said Scott Hidinger, Executive Creative Director at LOS YORK. “There was a lot to achieve in a short time, from developing a live-action storytelling approach to creating every aspect of the global campaign toolkit. This is exactly the type of project we excel at – combining storytelling, design, and motion. It was a pleasure to collaborate closely with HOKA’s creative and marketing teams to bring this campaign to life, and we’re excited for what’s to come.”