Sinuhe Xavier

Sinuhe Xavier

Sinuhe Xavier creates astonishing campaigns for the best-loved brands around the world. His high-profile collaborations include Jeep, Ford, Toyota, BMW, Tag Heuer, Jaguar, Land Rover, Bentley, Nike, Burton, Gillette, and EA Games. He’s the recipient of multiple Clio Awards: earning one for his work on Danny Boyle’s 127 Hours, another for his work on Wild with Reese Witherspoon in 2015, and again for Nike’s 2016 “Speed Drops” campaign. Beginning his career in front of the lens as professional ski mountaineer for The North Face, Xavier’s unique filmmaking trajectory distinguishes him from the pack. His storytelling is rooted in years of expertise facing the harshest environments. His approach to filmmaking covers the spectrum of production: from leading a crew of 60 through the volcanic region of Chile, to leading nine crew members—client and agency included—on a shoot 200 miles above the arctic circle. Beyond film, Xavier has evolved into an influencer of outdoor and automotive culture.