The North Face

Urban Explorer

Client

The North Face

Disciplines

Live Action
Production
Design
Animation
Directorial
VFX
Editorial

Anomaly challenged us take a traditionally outdoor brand and introduce it to the streetwear palette of the city dweller. Our solution was to bring the outside, inside, with large screen projections constructed on an indoor set — situating talent on a hybrid, multimedia landscape. Translating the spirit of adventure into the city world.