Nike SuperBowl 50
Nike Football


As part of the launch of the Vapor Untouchable 2 cleat, we partnered with Nike Football to create an immersive test of speed at the historic Mint Building in San Francisco during SuperBowl 50. Laser scanners, projection paths, and real time responsive graphics combined to create dynamic routes to trial the shoes responsiveness. Within 90 seconds after completing their routes, participants received fully edited videos sent to their phones for sharing on their social channels.