Dream Big. Pack Small.
Launching a new camera, Leica wanted to create content for their social channels, website and in store monitors. The Leica CL is a compact camera, perfect for adventure which is encapsulated in the tagline "Dream Big. Pack Small."
Filmed entirely on Leica camera gear (the SL), we set out to show the CL in action. The film features Jeff Johnson who is a Leica Ambassador as well as a Director/ Photographer on the Los York Films directorial roster.