Jordan Brand
Product Film

As part of the launch of the AJXX9, the brand wanted to tap into the pull of social media star King Bach. The challenge was to find a way to explain an entirely new feature in an irreverent and humorous way.

The creative process was unorthodox with King Bach and Los York collaborating to write the script and create the world in which King Bach took on as many as 10 different personas (though the meditating guru did not make the cut along with a few others).

Executed across one long day, we created a single camera move with motion control allowing King Bach's multiple personalities to interact with each other in a futuristic Jordan gym.