CP3.IX Striking Control

Digital Campaign

Inspired by Chris Paul's personal fascination with the lightning-filled skies of his Charlotte, North Carolina upbringing and his renown reputation for precision control and league-topping speed on the court, we wrote and directed the action-packed campaign.

Lightning and time-manipulation expert Bill Pope, the legendary DP of the Matrix came onboard to shoot the film. Actual footage of the Charlotte sky was used as a key ingredient that helped bring this VFX-driven campaign to life.