The Stadium is Everywhere
Dexton collaborated with fellow Los York Founder Seth Epstein to co-direct this campaign for Wilson’s new Connected Football thru Ad Agency Phenomenon.
The campaign features a core digital film that includes a classic sports announcer commenting as teenage boys battle it out on the local park field pretending to be the Seattle Seahawks and Green Bay Packers in a local take on the real-life rivalry. The campaign also features shorter social clips that include Legendary Seahawk’s QB, Russell Wilson as he shares valuable throwing tips to his younger counterpart from the campaign’s core films.
The range of digital, social and PR assets helped Wilson launch the new product and successfully exceed its goals and sales expectations.