WeChat
Neymar & Messi

TV Campaign

Introducing a Chinese powerhouse to a Global Market with two of the World's largest celebrity Athletes.

The Challenge

Position and introduce a highly successful Chinese mobile social messaging platform to a Western European and Brazilian audience in a crowded market of successful geo-local competitors using global football stars.

The Solution

Concept and shoot campaigns that have global appeal leveraging two of today’s biggest sports stars (Neymar Jr. & Messi). Directed by Seth Epstein, the campaign centered on how each star used WeChat to stay connected to family and friends and tied together the Chinese technology companies core message to a largely Latin European and South American audience.

The Result

Initial downloads of the foreign app across Western Europe was 20% above expectations and resulted in over 7M new subscribers at the end of the 2-Part Campaign.