Content Agency of Record
Working alongside a roster of traditional Broadcast, Digital and Social Agencies, and in partnership with Moto, we create a content strategy that leads into conceptual development and finally execution of a wide range of content for digital, social, retail, and TV globally.
Motorola was going through a change and it was an opportunity to do things differently. The traditional model was generating inconsistent creative by teams around the globe and costs were unpredictable and inefficient. They sensed there was a better way.
Radically elevate creative by working smarter. We created a tiered system of content as a framework to align expectations and budgets. Instead of using a group of vendors to execute campaigns, we do the "Los York thing" - collaborate, concept and execute in parternship with the brand while cross-pollinating in partnership with their traditional advertising, digital and social agencies.