CP3.IX Striking Control
Inspired by Chris Paul's personal fascination with the lightning-filled skies of his Charlotte, North Carolina upbringing and his renown reputation for precision control and league-topping speed on the court, Dexton wrote and directed the action-packed campaign.
Dexton brought on lightning and time-manipulation expert Bill Pope, legendary DP of the Matrix to shoot the film. Actual footage of the Charlotte sky was used as a key ingredient that helped bring this VFX-driven campaign to life.
An 8-bit video game and full retail, social and digital campaigns were further inspired by the concept of the core campaign film that helped deliver a strong marketing effort for the signature series 9th installment.