A Division of Nike
Content Agency of Record
Sitting among a roster of traditional Broadcast, Digital and Social Agencies, we are tasked with creating a content strategy, conceptual development and execution of a wide range of video content for all brand functions, delivered across all consumer-facing screens. We work hand in hand with both the Brand and it’s roster of our fellow agencies.
The world's most iconic sneaker and apparel brand has a deeply loyal consumer base that demands absolute authenticity and an ever-ferocious appetite for engaging content across all of their devices.
Considering the Brand’s initiatives, diverse range of products, dynamic family of athletes, cultural events, seasonal product releases and aggressive distribution calendar – we holistically tie together the brand’s suite of content needs, across internal functions and in collaboration with its roster of external partners.
By streamlining all content efforts through our Content Agency model, we've helped the Brand create an annual plan, execute a consistent brand voice, cross-pollinate with other divisions and increase the volume of content reaching more consumers without increasing the Brand's marketing budget, resulting in a massive uptick in consumer engagement, social, digital, and event activation KPI’s.